first company pink
got checked? The Campaign
Our Strategy To Reach Every Age Group…
Breast Health In Schools. Yeah, You Know That’s Cool!
While always supporting research towards a cure, we are today LASER FOCUSED ON EDUCATING OUR YOUTH about their breast cancer risks, allowing them to discover firstly, the life saving power of PREVENTION and secondly the basics of early INTERVENTION thus leading them to early DETECTION.
With a 2% yearly increase in metastatic breast cancer diagnosis in young women we can no longer overlook the fact that 1 in 227 women in the U.S. will be diagnosed with breast cancer between the age of 30-40. We realized that whatever was done in the past to create awareness, didn’t work for many, and the information out there was mostly outdated and not meant for a younger generation. Also of critical importance was the realization of a lack of resources regarding this “global crisis” in the school curriculum. Through a fresh and current approach using tools such as music, videos, and our new book “Decode Your Future” we are able to reach a new audience of young women. These are the women for whom we created our ……. got checked? PLAN OF ACTION.
The “Plan of Action” was instituted for the 2016-2017 school calendar throughout Suffolk County thanks to a health grant provided by Senator Phil Boyle. He was the first official to recognize our passion and place trust in our mission; we are currently looking to penetrate new schools throughout the nation and partner with politicians that share our same vision. Our “got checked? Plan of Action” and breast health education should be mandated in every school in America.
Shannon’s Law… Fighting For Young Lives, Mammograms Starting At Age 35!
Mammograms help detect breast cancer earlier, they save a lot of people tons of aggravation and pain and possibly their lives. Since we clearly see so many cases that do not fall under any risk criteria, MAMMOGRAMS SHOULD READILY BE AVAILABLE TO ALL AT A YOUNGER AGE. As we always profess, no soldiers are left behind. While we empower and educate our millennials, what do we offer to our “Generation Y?” Probably the most vulnerable one, mostly uninformed and unengaged. ”Generation Y” women are overwhelmed, busy raising a family and in desperate need for answers. We would like to give them those answers and peace of mind; we would love to tell them that there are new options, that our health system “has their back” and “their children’s back.”
The “Plan of Action” was instituted for the 2016-2017 school calendar throughout Suffolk County thanks to a health grant provided by Senator Phil Boyle. He was the first official to recognize our passion and place trust in our mission; we are currently looking to penetrate new schools throughout the nation and partner with politicians that share our same vision. Our “got checked? Plan of Action” and breast health education should be mandated in every school in America.
the brand
Alongside the Charity, endless reaching out, and fundraising towards a cure and our ” got checked? ” campaign, we felt it was necessary to create a multifaceted supporting brand.
Starting in 2015 we proceeded to release a few hip- hop singles with valuable videos, a book called “Decode Your Future ” and a mini couture sportswear line. We have developed the music component further by recently introducing a mini record label.
The “got checked records” label is a hybrid between a music label and a militant social movement promoting justice and wellness through music.
We aim to give hopeless youth a chance to thrive in the studio instead of failing on the streets while creating content with a lifesaving message!
Our book ” decode your future ” it’s a one of a kind read meant for young girls ages 12 to 18. We gathered 10 contributors from around the globe, to offer a simple list of bullet points regarding different subjects, from medical, nutritional and fitness tips of prevention to spiritual and entrepreneurial ones, all to achieve a successful life! We are currently planning a collection of follow- up literature under the concept that ” got checked? ” starts in our young minds through education; only then we can hope for action, prevention or early detection.
Our mini sportswear line is geared to offer an additional product linked to wellness and with a strong message of prevention through movement and fitness.
We are currently in the process of establishing our new “got checked? ” Lacrosse team, so there’s definitely a link between all of our brand visibility efforts.
We are planning to expand into the nutrition component of a healthy lifestyle and anything else that will allow our campaign to reach further …
The vision is wide open, feeling good needs to be a conscious choice for all of us.
” got checked? ” IT STARTS LIKE THAT!!!