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First Company Pink 

How It Began… Turning Struggle Into Strength!

First Company Pink is a not for profit organization on the frontline
of PREVENTION . While raising funds for life saving BREAST CANCER RESEARCH, we also promote and support education and public awareness projects. We are vigilant in our effort to eradicate breast cancer in this lifetime. 

Founded in April 2010 by Donna Cioffi, following her personal battle with breast cancer, she felt a personal responsibility to reach women of all ages and encourage them to answer this critical question “got checked?” yes or no! 

With these two powerful words “got checked?” the campaign was born… 

In 2015, Linda Bonanno, a fellow survivor joined forces with Cioffi as Co-Founder, Partner & Creative Director, and proceeded to translate the campaign into the “got checked?” brand. 

A NEW FACE OF BREAST CANCER AWARENESS started taking shape, a message delivered through music, videos, youth’s literature, fitness gear & fun. 

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WHAT we DO

Got Checked? 

got checked?” The Campaign

Our Strategy To Reach Every Age Group…

1. Breast Health In Schools. Yeah, You Know That’s Cool!

While always supporting research towards a cure, we are today LASER FOCUSED ON EDUCATING OUR YOUTH about their breast cancer risks, allowing them to discover firstly, the life saving power of PREVENTION and secondly the basics of early INTERVENTION thus leading them to early DETECTION.

With a 2% yearly increase in metastatic breast cancer diagnosis in young women we can no longer overlook the fact that 1 in 227 women in the U.S. will be diagnosed with breast cancer between the age of 30-40. We realized that whatever was done in the past to create awareness, didn’t work for many, and the information out there was mostly outdated and not meant for a younger generation. Also of critical importance was the realization of a lack of resources regarding this “global crisis” in the school curriculum. Through a fresh and current approach using tools such as music, videos, and our new book “Decode Your Future” we are able to reach a new audience of young women. These are the women for whom we created our ……. got checked? PLAN OF ACTION.

The “Plan of Action” was instituted for the 2016-2017 school calendar throughout Suffolk County thanks to a health grant provided by Senator Phil Boyle. He was the first official to recognize our passion and place trust in our mission; we are currently looking to penetrate new schools throughout the nation and partner with politicians that share our same vision. Our “got checked? Plan of Action” and breast health education should be mandated in every school in America.

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“I just listened to it and said to myself, “Man, I really love this album.” Still, today, it just sounds so fresh. It sounds full of ideas. These guys knew what they were doing. They’re good. And they’re inventive. I haven’t heard anything this year that’s as inventive. I don’t really expect to.”

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