How It Began… Turning Struggle Into Strength!
First Company Pink is a not for profit organization on the frontline
of PREVENTION . While raising funds for life saving BREAST CANCER RESEARCH, we also promote and support education and public awareness projects. We are vigilant in our effort to eradicate breast cancer in this lifetime.
Founded in April 2010 by Donna Cioffi, following her personal battle with breast cancer, she felt a personal responsibility to reach women of all ages and encourage them to answer this critical question “got checked?” yes or no!
With these two powerful words “got checked?” the campaign was born…
In 2015, Linda Bonanno, a fellow survivor joined forces with Cioffi as Co-Founder, Partner & Creative Director, and proceeded to translate the campaign into the “got checked?” brand.
A NEW FACE OF BREAST CANCER AWARENESS started taking shape, a message delivered through music, videos, youth’s literature, fitness gear & fun.